McKinsey, BCG, and Bain move more and more toward value-based fees.
Less “pay us for every consultant day we deploy”. More “our economics are tied to the value we help create”.
That shift matters.
Because pricing is never just pricing.
Pricing reveals incentives!
And incentives reveal the truth about a business.
From day one, this was the principle behind The MBB Offer Machine™.
Our fee structure was never built around selling more hours.
It was built around one single thing:
MBB offers.
Nothing else.
Our economics ONLY work when our mentees succeed.
Meaning: when they ACTUALLY SIGN AN EMPLOYMENT OFFER from McKinsey.
Or BCG.
Or Bain.
That was a deliberate choice.
Because when we entered this market, the normal model was totally broken.
Coaches charged by the hour.
Candidates bought sessions.
Everyone pretended that more practice automatically meant better performance.
In reality, only a small fraction actually landed the offer.
That was considered normal.
We never accepted that standard.
Hourly coaching creates polluted incentives.
In an hourly model, your confusion has commercial value.
Every extra doubt becomes another paid session.
Every “almost there” becomes another package.
Every insecurity can be stretched.
That is dangerous.
Especially in MBB interview prep.
Because candidates are already anxious.
They already doubt themselves.
A coach who is paid by the hour benefits from keeping the candidate in motion.
Close enough to feel progress.
Uncertain enough to keep buying.
That may be good for the coach.
It is terrible for the candidate.
Our model has always been different.
Instead of monetizing your doubt and insecurity, we place a substantial personal bet on your result.